Brand
Brand
Brand

The invisible elegance of BSF

Blue San Francisco creates a unique, original Men’s Total Look. It draws inspiration from the elegance of the Fifties and Sixties and it’s contaminated by elements of workwear, military clothing and streetwear.
All classic items of Menswear have been reinterpreted through the addition of elements of stylistic innovation and the use of fabrics that have been rivisited in a contemporary tone – thanks to the Company’s long-time know-how and the research carried out together with the top Italian artists.
The result is a vintage taste that is both elegant and casual – perfect on any occasion and for all ages. A style that looks simple and informal on the outside, yet sofisticated to the expert eye. Each item of clothing carries its own fascinating story: a story unknown to most people, and invisible – the invisible elegance of BSF.

The realization of the Blue San Francisco line refers to the stylistic direction of Romano Ridolfi - one of the masters of casual clothing of the last 30 years. The company management refers to his 3 sons Michelangelo, Leonardo and Lorenzo.